Frontiers in the Longevity Space

A visit to Zem Wellness Clinic, Altea- one of Europe’s newest longevity offerings.

Touchless Wellness Association partner and Innovation Director Alina Hernandez was invited to go and explore this new offering in the space of longevity clinics, and found out that this newcomer is primed to impress!

It is a great example of the Blended Category - a term Alina coined last year to describe the emerging hybrid space of traditional touch and touchless wellness products and services (the topic will be further developed in a white paper she is co-authoring with Creative Director and TWA Partner, Nigel Franklyn).

The integration of traditional categories or business models are now merging into one integrated whole - all against the backdrop of Wellness 3.0 with its focus on longevity - a massive shift and new "raison d’être" or the WHY of Wellness.

Think of the traditional models of 5-star hospitality, wellness, medical, and technology - blend them all together, and we have a new experience of living these under one roof with a precise focus and outcome: Healthspan - all with the support for lifestyle changes and the mindset shifts needed over the long term.

The broader vision of the ZEM Clinic is the creation of an intentional ecosystem of "Mediterranean Longevity" rooted in its iconic climate, connection to nature (Biodynamic Farm included), wellness, preventive medicine, emotional well-being, and the uniquely cultural grounding of the Mediterranean lifestyle - with its bright palette of light, set against a majestic sea, its palm trees swaying in the breeze, olive trees and the warmth of its people.

The ZEM experience is primed to delight the guest at each touchpoint of its paradisical setting – one that is way more than surface-level beauty; it is substance.

Alina’s 6-part series (published on LinkedIn) is based on her experience at ZEM, and here’s what she is discussing:

• The Intentional Creation of the Longevity Ecosystem – Holism-in-Action.

• Hospitality as an Entry Point to the Longevity Lifestyle.

• The Connection of Biodynamic Farming to Food-as-Medicine – The Culinary Experience of the Anti-Inflammatory Diet at Its Finest.

• Wellness and Medical Services in Harmony!

• The Seamless Integration of Touch and Touchless Wellness Services – The First Gharieni Metawell Center in Europe.

• A Vision for the Longevity Guest Journey.

Explore Part 1 of the series here